What is the primary role of the Public Information Officer?

The primary role of the Public Information Officer (PIO) is to provide information to the media and the public. During an incident, the PIO ensures that accurate and timely information is communicated to help manage public perception and keep the community informed about the situation, safety protocols, and any resources available. This role is essential for transparency, facilitating effective communication, and ensuring that the public is well-informed to make decisions based on the available information.

The PIO acts as the liaison between the incident command and external stakeholders, including the media, to ensure that the right messages are conveyed. This communication can significantly influence the public's reaction and compliance during emergencies, making the PIO's role critical for effective incident management.